For Sony Entertainment Television, there’s a lot to boast of its achievement in this year’s Promax Award. The channel has romped home with the prestigious Promax Gold and BDA Bronze awards. The accolades came as recognition to its promotion initiatives for the flagship shows, ‘Kkusum’ and ‘Jassi Jaisi Koi Nahin’.
The Promax Gold honour in the consumer promotion category was conferred to Sony for its ‘Shiksha’ promotion initiative (a partnership with Procter & Gamble India for its popular show ‘Kkusum’ during April-June 2003). And the BDA Bronze award was given away for the Best Trade Publication Ad – ‘Break the rules with Jassi’. This was a part of the Ad Trade campaign that the channel carried out at the Ad Asia, November 2003.
Says an enthused Sunil Lulla, Executive Vice President, Sony Entertainment Television: “We are glad to see India being recognised at a global platform. These are recognitions for the distinctive work that Sony Entertainment Television has undertaken to reach out to the marketing, advertising and media community. Shiksha in particular is evidence of how we create marketing solutions for our partners. We salute Procter & Gamble for supporting us in this initiative."
Promax-BDA, a non-profit association, is dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media. Together, Promax and BDA are the world's two leading organisations working on behalf of those involved in the promotion, marketing, and design of all electronic media representing more than 4,200 member companies and individuals in over 60 countries.