Top Story


Home >> Media - TV >> Article

Sony set to launch game show - Russian Roulette

Font Size   16
Sony set to launch game show - Russian Roulette

Last year, Sony had launched ‘Jeeto Chappar Phar Ke’. The game show was meant to take on Star’s Kaun Banega Crorepati - the show that had evidently left both Sony and Zee vying for attention on that 9:00 p.m to 10:00 p.m. prime time slot. And now that Star is all set to launch the second season of Kaun Banega Crorepati, Sony is gearing up to battle the number one channel once again. But this time, Sony is not repeating its mistake of launching yet another KBC look-alike. The new show that’ll take on KBC, is another game show, but would be on the lines of the popular Russian Roulette.

Confirms Kunal Dasgupta, CEO, Sony Entertainment, "The show would be launched in the first week of August. We believe that it has the potential to become extremely popular. A research is being conducted for the show, which will track viewer expectations in select cities like Delhi, Mumbai and Bangalore."

However, when exchange4media asked Dasgupta about the specifics of the new game show; the prize money and the host of the show, he refused to divulge any information. “Currently we are working out the details. But one thing is for sure, the viewers are in for a pleasant surprise”, he said.

But the game show is not all that Sony has lined up for its viewers for the days to come. Apart from the World Cup cricket rights that Sony has managed to secure, it has also acquired movie rights from Subhash Ghai and Yash Chopra.

Not wanting to be left behind, Star is getting ready for the second season of KBC, this October.

Says Sameer Nair, COO, Star TV, “We constantly bring in new programs for our viewers. The fact that most of the top programs are actually being provided by us proves that we are the leaders. We don’t need to react to Sony’s new programming strategy because the only ones that we are competing with at the moment is ourselves.”

With Sony’s aggressive programming strategy and Star’s rather confident bearing, one definitely foresees interesting times ahead.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions