Last year, Sony had launched ‘Jeeto Chappar Phar Ke’. The game show was meant to take on Star’s Kaun Banega Crorepati - the show that had evidently left both Sony and Zee vying for attention on that 9:00 p.m to 10:00 p.m. prime time slot. And now that Star is all set to launch the second season of Kaun Banega Crorepati, Sony is gearing up to battle the number one channel once again. But this time, Sony is not repeating its mistake of launching yet another KBC look-alike. The new show that’ll take on KBC, is another game show, but would be on the lines of the popular Russian Roulette.
Confirms Kunal Dasgupta, CEO, Sony Entertainment, "The show would be launched in the first week of August. We believe that it has the potential to become extremely popular. A research is being conducted for the show, which will track viewer expectations in select cities like Delhi, Mumbai and Bangalore."
However, when exchange4media asked Dasgupta about the specifics of the new game show; the prize money and the host of the show, he refused to divulge any information. “Currently we are working out the details. But one thing is for sure, the viewers are in for a pleasant surprise”, he said.
But the game show is not all that Sony has lined up for its viewers for the days to come. Apart from the World Cup cricket rights that Sony has managed to secure, it has also acquired movie rights from Subhash Ghai and Yash Chopra.
Not wanting to be left behind, Star is getting ready for the second season of KBC, this October.
Says Sameer Nair, COO, Star TV, “We constantly bring in new programs for our viewers. The fact that most of the top programs are actually being provided by us proves that we are the leaders. We don’t need to react to Sony’s new programming strategy because the only ones that we are competing with at the moment is ourselves.”
With Sony’s aggressive programming strategy and Star’s rather confident bearing, one definitely foresees interesting times ahead.
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