Top Story


Home >> Media - TV >> Article

Sony set to launch game show - Russian Roulette

Font Size   16
Sony set to launch game show - Russian Roulette

Last year, Sony had launched ‘Jeeto Chappar Phar Ke’. The game show was meant to take on Star’s Kaun Banega Crorepati - the show that had evidently left both Sony and Zee vying for attention on that 9:00 p.m to 10:00 p.m. prime time slot. And now that Star is all set to launch the second season of Kaun Banega Crorepati, Sony is gearing up to battle the number one channel once again. But this time, Sony is not repeating its mistake of launching yet another KBC look-alike. The new show that’ll take on KBC, is another game show, but would be on the lines of the popular Russian Roulette.

Confirms Kunal Dasgupta, CEO, Sony Entertainment, "The show would be launched in the first week of August. We believe that it has the potential to become extremely popular. A research is being conducted for the show, which will track viewer expectations in select cities like Delhi, Mumbai and Bangalore."

However, when exchange4media asked Dasgupta about the specifics of the new game show; the prize money and the host of the show, he refused to divulge any information. “Currently we are working out the details. But one thing is for sure, the viewers are in for a pleasant surprise”, he said.

But the game show is not all that Sony has lined up for its viewers for the days to come. Apart from the World Cup cricket rights that Sony has managed to secure, it has also acquired movie rights from Subhash Ghai and Yash Chopra.

Not wanting to be left behind, Star is getting ready for the second season of KBC, this October.

Says Sameer Nair, COO, Star TV, “We constantly bring in new programs for our viewers. The fact that most of the top programs are actually being provided by us proves that we are the leaders. We don’t need to react to Sony’s new programming strategy because the only ones that we are competing with at the moment is ourselves.”

With Sony’s aggressive programming strategy and Star’s rather confident bearing, one definitely foresees interesting times ahead.


Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.