Kunal Dasgupta, CEO, SET India, has been expressing the Networks’ interest in venturing into other genre for some time now. Action is already fructifying on that front as SET is all geared to add an English movie channel. At the time of filing this report, no details were forthcoming from SET officials on the new channel, except the fact that it will be called PIX, and the official launch will be announced on February 23, 2006. The channel’s Business Head would report to SET COO, N P Singh. Industry sources inform that Sunder Aaron would be playing a key role in shaping PIX.
Aaron has been associated with the Network for recent initiatives like ‘The Man’s World Show’ on AXN. Sources further add that the channel is expected to officially launch by March/April, 2006.
According to information available with exchange4media.com, the pay channel will be positioned as a premium English movie offering. The channel has been on the Sony drawing boards ever since Sony acquired MGM. Consequently, the content would be sourced from the Sony Pictures library that includes titles from both Columbia and now MGM.
PIX is the fifth English movie channel in India, the others being HBO, STAR Movies, Zee Studio and Hallmark. As is known, AXN, which offers a mix of action-adventure content, includes English movies also at present. However, the coming of PIX will have no impact on any other channel.
In terms of the logo, PIX too would embody the ‘S’ as is seen in Sony, MAX and SAB.