Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony SAB launches Sony SAB HD

02-September-2016
Font Size   16
Share
Sony SAB launches Sony SAB HD

Sony Pictures Networks Television India (SPN) has added yet another HD channel to its bouquet of offerings with the launch ofSony SAB HD. With superior picture, sound quality and premium packaging, Sony SAB HD will redefine the TV viewing experience for families who like to come together to savour lighter moments of the day with SAB. The new channel will continue to resonate the core brand promise of its standard definition channel – ‘Asli Mazaa SAB Ke Saath Aata Hai’.

Sony SAB HD which will officially go live on 5th of September 2016 and will be available across multiple DTH and leading digital cable platforms. Mirroring the prime time programming line-up of India’s family humour channel – Sony SAB, some of India’s most popular and iconic shows on Indian television will be brought to life on Sony SAB HD. The packaging of the HD version of the channel will also be at its premium best. The swish and swirl of the threads in the shades of blue and purple will give a very fresh look to the channel. The threads signify coherence in our lives, it’s the thread of relations and love, which binds us all together. This new packaging will also be introduced on SD corresponding to the launch HD channel.

The HD version will be available on Tata Sky, Airtel, Dish TV and on cable platforms across operators in the country. With a successful soft launch towards the end of last month, Sony SAB HD is raring to make India laugh in HD!  

. Anooj Kapoor, Senior EVP and Business Head, SAB TV said “Sony SAB HD is directed at viewers who expect and appreciate superior quality in their television watching experience. It has been our constant endeavor to provide our viewers entertaining and innovative content without compromising on quality in both projection and production value. With the launch of our HD version we plan to take the experience of viewing family humour on our channel to a whole new level.”

Tags Sony

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group