Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony SAB launches Sony SAB HD

02-September-2016
Font Size   16
Share
Sony SAB launches Sony SAB HD

Sony Pictures Networks Television India (SPN) has added yet another HD channel to its bouquet of offerings with the launch ofSony SAB HD. With superior picture, sound quality and premium packaging, Sony SAB HD will redefine the TV viewing experience for families who like to come together to savour lighter moments of the day with SAB. The new channel will continue to resonate the core brand promise of its standard definition channel – ‘Asli Mazaa SAB Ke Saath Aata Hai’.

Sony SAB HD which will officially go live on 5th of September 2016 and will be available across multiple DTH and leading digital cable platforms. Mirroring the prime time programming line-up of India’s family humour channel – Sony SAB, some of India’s most popular and iconic shows on Indian television will be brought to life on Sony SAB HD. The packaging of the HD version of the channel will also be at its premium best. The swish and swirl of the threads in the shades of blue and purple will give a very fresh look to the channel. The threads signify coherence in our lives, it’s the thread of relations and love, which binds us all together. This new packaging will also be introduced on SD corresponding to the launch HD channel.

The HD version will be available on Tata Sky, Airtel, Dish TV and on cable platforms across operators in the country. With a successful soft launch towards the end of last month, Sony SAB HD is raring to make India laugh in HD!  

. Anooj Kapoor, Senior EVP and Business Head, SAB TV said “Sony SAB HD is directed at viewers who expect and appreciate superior quality in their television watching experience. It has been our constant endeavor to provide our viewers entertaining and innovative content without compromising on quality in both projection and production value. With the launch of our HD version we plan to take the experience of viewing family humour on our channel to a whole new level.”

Tags Sony

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking