Top Story


Home >> Media - TV >> Article

Sony puts mktg muscle behind ‘Kyaa Hua Tera Vaada’

Font Size   16
Sony puts mktg muscle behind ‘Kyaa Hua Tera Vaada’

Sony Entertainment Television is looking to further strengthen its fiction line-up with new show ‘Kyaa Hua Tera Vaada’, which goes on air from January 30 at 10 pm. After the success of ‘Bade Ache Lagte Hain’, Sony TV and Balaji Telefilms have joined forces once again for this show.


Sneha Rajani, Senior EVP & Business Head, Sony Entertainment Television, said, “We are majorly going to focus on fiction and will also do good 2-3 non-fiction shows.”

She further said that Sony had a 360-degree marketing strategy for ‘Kyaa Hua Tera Vaada’, which would be promoted on TV, print, radio, outdoor and digital mediums.

Claiming that the story was different, Rajani added, “We are hoping that it will strengthen and consolidate our No. 2 position among the GECs.”

‘Kyaa Hua Tera Vaada’ is about a married couple with three growing children. It traces the rise and fall in love and togetherness that happens with typical Indian married couples. Pawan Shankar and Mona Singh are the lead actors of the show.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India