Sony Entertainment Television is extending its reality show, ‘Fame Gurukul’, to another level and is launching a ‘Celebrity Fame Gurukul’ with the same format, with nine celebrities competing for the title. The proceeds of the same would be given to ‘Make a Wish Foundation’ – a non-profit organisation.
Sony will be working with Miditech Pvt Ltd to produce ‘Celebrity Fame Gurukul’. Miditech was also the channel partner in ‘Indian Idol’ and ‘Fame Gurukul’.
The nine celebrities will be the new ‘Shishyas’ of ‘Fame Gurukul’. ‘Celebrity Fame Gurukul’, which will premiere on October 21 at 8.30 pm, will be telecast Monday-Thursday at 8.30 pm and on Fridays at 8.00 pm.
The show is based on the reality show, ‘Comic Relief Does Fame Academy’, which was a spinoff on ‘Fame Academy’ produced by the format owner Gestmusic, part of the Endemol Group. The show premiered on Television Espanol and has been adapted across 11 countries.
Speaking on the launch of the show, Tarun Katial, Executive Vice-President and Business Head, Sony Entertainment Television, said, “Sony Entertainment Television has always delivered its promise of providing viewers with innovative, engaging, entertaining and path-breaking content. With the huge success of ‘Fame Gurukul’, we felt it imperative to extend the equity of the show and take it to another level. Through ‘Celebrity Fame Gurukul’, the viewer gets an opportunity to catch some of television’s most well known personalities battle it out with each other on a format that the entire nation loves with the proceeds going to the Make-A-Wish Foundation of India. It’s truly entertainment with a cause.”
Speaking on the launch of the show, Sharmistha Adyanthaya, CEO, Make-A-Wish Foundation of India, said, “The Make-A-Wish Foundation of India wishes to convey our heartfelt thanks to Sony Entertainment Television for their commitment to bringing hope and joy to children with life-threatening illnesses around the country by associating our foundation with ‘Celebrity Fame Gurukul’. The number of these children in India is rapidly growing and this association will allow us to reach many more of them. A wish fulfilment makes a sick child believe that anything is possible – even the future, making the impact of this association go far beyond the monetary.”