Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony Pix's exclusive promotion for 'The Amazing Spider-Man 2'

09-April-2014
Font Size   16
Share
Sony Pix's exclusive promotion for 'The Amazing Spider-Man 2'

Sony Pix is trying to engage its viewers to augment the viewership of the ‘The Amazing Spider-Man 2’ in theatres. The activity will also be seen as a marketing effort to promote the movie when it would be premiered on the channel.

The channel has started a contest under “Pix Premiere Nights”, wherein audiences are asked to like the Facebook page of the channel and are then asked one question about the movie series. 2000people will be chosen by the channel to attend the premiere of the movie one day before the theatrical release of the movie in India.  To create buzz, the channel is using a 360-degree campaign around the property “Pix Premiere Nights”.

SaurabhYagnik, EVP &Business Head, Sony Pix, said “We are standing on our three parameters of robust content, differentiation and innovation. The contest started on 4thApril and will last till 23rdApril.Until now we have received 4000 responses and we hope the momentum will only increase with time. “Pix Premiere Nights” as a property has grown with time. For the movie Hobbit 2, we did the activity in three cities while in for Robocop we went up to six cities. For The Amazing Spider-Man 2, we are going across 10 cities and 11 screens”.

The channel is planning to telecast the movie under Pix Double property wherein the Spider-Man movies 1&2 will be premiered back to back.
 

Tags Sony PIX

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends