Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony PIX inks strategic deal with MGM Studios

07-May-2013
Font Size   16
Share
Sony PIX inks strategic deal with MGM Studios

English movie channel Sony PIX has partnered with Metro Goldwyn Mayer (MGM) Studios to premiere the studio’s new titles on television, which includes ‘Skyfall’, ‘The Hobbit’ and in future, the remake of ‘Robocop’. In addition, the channel will also be home to all the Bond titles and popular movies from their stable such as the Rocky series, ‘Terminator’, ‘Species’, ‘The Pink Panther’ and ‘Conan the Destroyer’, to name a few.

Commenting on the development, NP Singh, COO, Multi Screen Media said, “We are pleased to announce the deal with MGM and this is another step in providing world class entertainment to our viewers.”

Saurabh Yagnik, Business Head, Sony PIX added here, “Sony PIX is on a strong growth path and has been consistently operating in the No. 1- No. 2 slot in the category. It is aggressively strengthening its library through investment in content. This association with MGM will significantly help the channel to operate in the top 2 slots in the genre.”

The association is strategic and gives the channel access to some of the biggest premieres this year such as ‘Skyfall’ and ‘The Hobbit’. Apart from the latest Bond movie, which grossed $1 billion in worldwide collections, Sony PIX will also be airing the entire Bond series exclusively on the channel.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group