Top Story


Home >> Media - TV >> Article

Sony Pictures Network acquires on-air and digital broadcast rights of Super Fight League

Font Size   16
Sony Pictures Network acquires on-air and digital broadcast rights of Super Fight League

India’s first mixed martial arts promotion, Super Fight League – promoted by British business magnate and sports enthusiast Bill Dosanjh and British professional boxing sensation and two-time world champion Amir Khan today announced Sony Pictures Network India (SPN) as the official broadcast partner for the first ever MMA league to be hosted in India from January 20 – February 25 2017. The fights will be broadcast live on SONY ESPN and SONY ESPN HD channels while the opening ceremony will be shown live on Sony MAX.

The franchisee-based league that will feature eight teams is being organised in association with the All India Martial Arts Association (AIMMAA) and will commence with the opening ceremony on January 20, 2017. SPN also has the broadcast rights for the league across Sri Lanka, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan and Maldives.

Bill Dosanjh, CEO and Principal Founder, Super Fight League, said, “SONY ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavour to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.”

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network, said, “Having been a forerunner in popularising MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India’s first mixed martial arts league on our network.”

The fights in the league will be held over Friday, Saturday and Sunday and will be broadcast from 7-9 pm over the weekend and can also be streamed live on SonyLIV.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business