Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony Pal reacts to media reports on axing shows

30-January-2015
Font Size   16
Share
Sony Pal reacts to media reports on axing shows

There have been media reports recently regarding rumors in the industry about newly launched channel Sony Pal of sending notices to producers and actors on ending the shows by February 13.  

In a response to these media reports, a Sony Pal spokesperson said, “Sony PAL was launched five months ago subsequent to which the channel carried out extensive research. Basis the research channel is in the process of realigning its content strategy. Sony PAL has achieved extensive distribution as a pay channel and will continue to be an important asset for the MSM Network.”

According to recent media reports the new Hindi GEC in the Multi Screen Media (MSM) basket had announced that it would be revamping their content due to some of the shows that were not successful in attracting the target audience (which is women in HSM SEC B, C, D and E markets). The channel had also cut down its programming content to 4 shows from 9 shows in December when it had started. The rumours also extend to the channel becoming a free-to-air (FTA) channel from a pay channel after the revamp.    

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group