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Sony Pal reacts to media reports on axing shows

Sony Pal reacts to media reports on axing shows

Author | exchange4media News Service | Friday, Jan 30,2015 9:15 AM

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Sony Pal reacts to media reports on axing shows

There have been media reports recently regarding rumors in the industry about newly launched channel Sony Pal of sending notices to producers and actors on ending the shows by February 13.  

In a response to these media reports, a Sony Pal spokesperson said, “Sony PAL was launched five months ago subsequent to which the channel carried out extensive research. Basis the research channel is in the process of realigning its content strategy. Sony PAL has achieved extensive distribution as a pay channel and will continue to be an important asset for the MSM Network.”

According to recent media reports the new Hindi GEC in the Multi Screen Media (MSM) basket had announced that it would be revamping their content due to some of the shows that were not successful in attracting the target audience (which is women in HSM SEC B, C, D and E markets). The channel had also cut down its programming content to 4 shows from 9 shows in December when it had started. The rumours also extend to the channel becoming a free-to-air (FTA) channel from a pay channel after the revamp.    

Tags: Sony Pal | MSM | GEC

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