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Sony MIX undergoes refresh to enhance viewers' visual experience

05-May-2017
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Sony MIX undergoes refresh to enhance viewers' visual experience

Sony MIX has unveiled its renewed brand look, including a modernized and simplified design, marking six years of operations in India. The new look reflects the channel’s vision of being the most music-centered destination on Indian television. The new channel elements were rolled out on May 1, 2017.

As part of the refreshed look, viewers will now enjoy an enhanced visual experience of music in full screen for daypart ‘Raina Beeti Jaye’ and contemporary music. The audience can also look forward to the return of The Jam Room, MIX Solos and Raina Beeti Jaye – Jashn in the coming weeks.

The channel’s focus on music from across eras is reinforced with its unique three focused day parts – with music from the DDLJ era to music for the 15–21 year old age group in the evenings, to retaining the timeless classics from retro eras in the night.

Neeraj Vyas, Sr EVP & Business Head, Hindi Music Cluster and Hindi Movies Cluster - ‎Sony Pictures Networks India (SPN), said, “Over the last six years, Sony MIX has been one of the leaders in India’s music and entertainment industry. Through its pioneering, informative, and mood-based programming, the music channel has set itself up as a destination dedicated to music in India. Our refreshed look retains the brand colours that represent ‘Sapt Sur’, with a contemporary touch to stay attuned to the present times. The fresh packaging aims to bring in more fluidity and minimalism to enhance our viewer’s visual experience.”

Sony MIX was the leading channel at 354 million cumulative reach from January to December 2016.

Source: BARC, MIX Cumulative Reach (In Million), Market: HSM (Urban + Rural), Audience: CS 4+, Period: Wk. 1 2016 – Wk. 52 2016, Day Part: All Day.

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