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Sony Mix & Fever FM join hands to present ‘TV Ka Pehla Radio Show’

12-July-2013
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Sony Mix & Fever FM join hands to present ‘TV Ka Pehla Radio Show’

Sony Mix and Fever FM have come together in a first of its kind venture, ‘TV Ka Pehla Radio Show’ (TKPRS), which will simultaneously go on-air on both channels from Sunday, July 14, 2013. RJ Anurag Pandey will play host to listeners of Fever FM and viewers of Sony Mix.

‘TV Ka Pehla Radio Show’ will bring a bouquet of entertainment in this three segmented show. The first segment will be a tete-a-tete with Bollywood celebrities sharing their first hand experiences. This shall be followed by viewer & listener contest and requests drawn from social media networks.

The 45-minute long show wraps up with a segment dedicated to music artistes, composers, singers and lyricists, who will share unheard of anecdotes about their compositions to enrich your musical experience.

Commenting on the new show, Neeraj Vyas, Executive Vice President & Business Head Sony Max & Sony Mix said, “This innovative new concept will set a landmark in the music industry. It will be a great delight for all the music enthusiasts giving a different musical experience. We are happy to have Fever 104 FM and Anurag Pandey on board for this show. We will continue to bring such unique and creative shows loaded with more and more musical entertainment and keep up our reputation as the destination channel for music.”

Commenting on the initiative, Harshad Jain, Business Head, Radio & Entertainment, HT Media added, “Fever is all about the music and it can’t better than associating with a TV partner that also lives to the same promise. Our partnership with Sony Mix is aimed towards bringing radio alive on TV and engaging audiences across both the mediums. We have always believed in offering a unique product and this is a step in the same direction. Listeners love Anurag on radio and we are sure this will now extend to TV.” 

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.