The TAM Media ratings for Week 16 (April 21-April 27) of 2013 have been declared and a new leader has emerged in the GEC space. Sony Max has overtaken Star Plus on the fourth week of the Indian Premier League (IPL) season.
As per viewership data for CS 4+, HSM markets, Sony Max has garnered 248 GRPs in Week 17, adding 37 points as compared to last week’s 211 GRPS. Star Plus follows with 215 GRPs, losing 18 points as compared to its last week’s GRPs of 233. It may be recalled that Max had clocked 299 GRPs in 2012 during Week 4 of IPL.
Zee TV has clocked 191 GRPs, managing to add 22 points (last week 169). Sony Entertainment Television has registered 150 GRPs (last week 165 GRPs), losing 15 points. Colors has recorded 165 GRPs (last week 167 GRPs), losing 2 points. On the other hand, SAB TV has added two points, garnering 125 GRPs (last week 123 GRPs). Life OK has recorded 101 GRPs this week as against 103 GRPs last week.