Sony TV yesterday officially announced the seventh season of its high profile show Kaun Banega Crorepati. The show, anchored by superstar Amitabh Bachchan, will start airing from September 6 in the weekend slot.
Sony TV and Synergy, the production house of the show, have made considerable changes in the format of the show such as raising the prize amount to Rs 7 crore, introduction of a new lifeline, taking the total amount of lifelines to five, introduction of a leadership chart and cumulative scores in the opening round, etc.
As per highly placed market sources, Sony, a channel which is consistently facing a downfall on the ratings chart, is betting on KBC for its revival. The show is expected to bring Sony back into the game. Apart from ratings, the channel is eying huge advertisement revenues from the property. The channel has roped in nine sponsors and most of the inventory has already been sold, reserving a few for the final spot buy.
As per the sources, Sony TV is eyeing revenues of more than Rs 200 crore from the seventh season. The ad spots have been sold at Rs 3.5 lakh per spot. The show would be of 1.5 hours duration. It would be interesting to see how the channel garners the huge figure during 10+2 ad cap. Experts believe that the channel would take advantage of the extra half hour and place additional inventory in the same property for more time.