Top Story


Home >> Media - TV >> Article

Sony launches sports reality show, Box Cricket League

Font Size   16
Sony launches sports reality show, Box Cricket League

Sony Entertainment Television has announced the launch of BCL, India’s first ever sports reality show. This unique format has been conceptualized by Marinating Films and produced by Balaji Telefilms; Season 1 of this championship will be telecast on Sony Entertainment Television soon.

BCL consists of 8 teams, comprising 120 popular television celebrities who will compete against each other playing a total of 19 matches of 14 overs each. All the teams will be divided into two groups, A and B. Each team in Group A will play against each team of Group B, leading to 4 teams qualifying for the semi-finals. The winner will then compete in a high-octane final for the coveted trophy.

Matches will commence with a face-off between the two playing teams, where they will perform signature moves on their team anthem. Giving the coin toss a skip, BCL has introduced a ‘filmy toss’ with options like 'Jai or Veeru', 'Basanti or Dhanno'. Upping the glam quotient will be Noorin Shah and Vrushika Mehta, who will perform acts during time outs and the ball change. Viewers will also get to see behind the scenes action, locker room gossip and awards like Gentleman of the Match and Most Stylish Player of the Match amongst others.

Speaking on the launch of BCL,  Nachiket Pantvaidya, Senior EVP and Business Head, Sony Entertainment Television said, “We are very happy to be associating with Balaji Telefilms and Marinating films for a unique concept like the Box Cricket League. This is four weeks of differentiated offering which will provide alternative content to viewers of GEC. I am sure our viewers will enjoy this unique combination of entertainment and cricket to the fullest.”

Ekta Kapoor, Joint Managing Director, Balaji Telefilms said, “BCL marks the coming together of top talent from the television industry, whose popularity is unparalleled. We've tweaked the rules of cricket where for the first time on BCL, female stars will play alongside their male counterparts. And when the girls get onto the field, expect reality television like never before.”

Sunny Arora, Director, Marinating Films said, “BCL will change the way people look at the game of cricket. My vision is that after Season 1 of BCL , young girls will pick up bat and ball and start playing."

During the 6th & 10th overs, the batting captain will challenge the bowling captain to hit a certain number of runs in a single over with a particular bowler. If they manage to hit the number of runs they have challenged them for, then they earn double the runs. If not, they will lose the number of runs they challenged the bowling team. The 7th over will also see a ball change procedure where the players can strategize their next game plan.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends