Sony Kix has acquired the telecast rights to LaLiga, the premier division of the Spanish football league system. The channel won the deal following its recent acquisition of the Emirates FA Cup and the Serie A TIM into its line-up of prime football properties. The broadcaster will exclusively telecast the league across India, Pakistan, Sri Lanka, Bangladesh, Bhutan, Nepal and Maldives through the three-year deal.
These acquisitions strengthen the network’s current portfolio of live football programming which already boasts of a strong line-up of marquee properties including the UEFA Euro 2016, Qualifiers for UEFA Euro 2016, European Qualifiers for 2018 FIFA World Cup, 2018 FIFA World Cup and COPA America 2015.
Speaking on the development, Prasana Krishnan, Business Head, Sony Six and Sony Kix said, “We are extremely thrilled to be associated with this pre-eminent league and this move opens up a bold new chapter in our operations as we go on to spearhead the football-led genre in our industry. The extended offering of matches coupled with holistic recaps of the league, will position our network as the premier destination for unparalleled football viewing experience.”
LaLiga is currently the strongest league in Europe as per the UEFA co-efficient points and is home of the some of the biggest names of global football. With this mammoth addition under its line-up of flagship sports properties, Sony Kix will look at consolidating its position as the home of international and club football across the Indian sub-continent. The league hosts some of the biggest names in international and club level football like Cristiano Ronaldo, Lionel Messi, Andrés Iniesta, Antoine Griezmann, Neymar, Gareth Bale and Luis Suárez amongst others.
Commenting on this new partnership, Javier Tebas, President of LaLiga, said, “We are extremely happy to start this association with MSM (Multi Screen Media Private Limited) and are proud to announce the Sony sports channels as our new home for the upcoming seasons in this region. MSM has been known for its aggressive and innovative marketing and the differentiated treatment of sports coverage on its network and we are looking forward to joining hands with them to bring the LaLiga matches to fans in the region.”
LaLiga kicks-off the 2015 season on the weekend of August 23, 2015. Kix has exclusively acquired the rights to telecast three back to back seasons of the prominent league up until the year 2018. Through the deal, the channel will exclusively showcase the matches live, including the much anticipated El Clasico.