Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony hits Phase II of its new programming strategy; to launch 2 new shows on April 24

06-April-2006
Font Size   16
Share
Sony hits Phase II of its new programming strategy; to launch 2 new shows on April 24

More initiatives are coming from Sony Entertainment Television with the new programming strategy shaping up. According to the network’s COO, N P Singh, in the new content line-up, the channel would launch various new shows, including ‘Aisa Desh Hai Mera’ and ‘Thodi Khushi Thode Gham’ – both launching on April 24.

‘Aisa Desh Hai Mera’ is coming in the 9.00 pm slot, taking the space that would be left vacant by ‘Indian Idol – Season 2’ culminating. ‘Thodi Khushi Thode Gham’ comes in the 9.30 pm slot, replacing ‘Deal Ya No Deal’, which would be taken to a different slot. Both shows are designed as stripped dailies from Monday to Thursday.

A point to note here is Sony’s move to again house soaps instead of format and reality shows on its weekdays. With the new Friday line-up looking good for the channel and shows like ‘Fear Factor’ giving some numbers to speak of, the new programming strategy does appear promising. However, the battle is a tough one, especially since Zee TV is gaining ground, continuing with its endeavour to bring new shows.

At the same time, initiatives are also seen from SaharaOne with the new look and a line-up of four new shows beginning with ‘Suno Har Dil Kuch Kehta Hai’, which is slated to begin from April 10. Cricket giving it some advantage this week, the channel even managed to score a No. 3 position in Hindi GEC, Sony being pushed to the fourth slot.

The new programming strategy is much needed and many are keenly watching how it helps the channel. ‘Aisa Desh Hai Mera’ is a show about a female protagonist with Indian origin, while ‘Thodi Khushi Thode Gham’ is a struggle for truth between the ladies of the house and the men of the house. The situations are achieved from life itself and yet, the programme is not a dry family battle.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited