Top Story


Home >> Media - TV >> Article

Sony gears up for Indian Idol 3

Font Size   16
Sony gears up for Indian Idol 3

The third seasons of the successful reality television show Indian Idol’ is back on Sony Entertainment television again. The telephone lines for the third season opened on February 10. SET is once again partnering with Miditech and Fremantle Media who are the licence holders to the format.

SET Executive Vice-President & Business Head Albert Almeida said, "as witnessed in the last two seasons of Indian Idol, the third season too promises to take viewer engagement and interactivity to even greater heights while catapulting the property into ultimate stardom. This year too, the channel will give talented singers from across the nation the platform to realise their dreams and put fame and fortune within their reach while offering distinctive, breakthrough entertainment.

“The show will showcase the best singing talent from across the nation via a 12-city audition. The journey of finding Bharat Ki Shaan—Indian Idol 3-- will enthral audiences and help them connect, leading to extreme involvement and mass frenzy."

The channel will yet again unleash another wave of innovations as part of its 360-degree marketing and communication campaign. This would leverage various conventional and unconventional media vehicles as well as innovations.

Indian Idol is a 'made-for-television phenomenon' that combines drama and reality with music, humour, thrill and glamour. The new show will play on the tagline ‘Ek Awaaz Jispar Ho Desh Ko Naaz’, whereby it attempts to bring to the viewers the best singing talent from across the country. To make this possible auditions will be held across 12 cities—Jodhpur– Bhubaneshwar (Feb 15), Hyderabad-Amritsar (Feb 18), Srinagar-Nagpur (Feb 21), Baroda (Feb 27& 28), Bhopal (March 7&8), Kanpur (March 12& 13), Delhi (March 17,18&19), Kolkata (March 24-26), Mumbai (March 31-April 2).


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...