Sony gears up for Indian Idol 3

Sony gears up for Indian Idol 3

Author | exchange4media Mumbai Bureau | Monday, Feb 12,2007 8:37 AM

Sony gears up for Indian Idol 3

The third seasons of the successful reality television show Indian Idol’ is back on Sony Entertainment television again. The telephone lines for the third season opened on February 10. SET is once again partnering with Miditech and Fremantle Media who are the licence holders to the format.

SET Executive Vice-President & Business Head Albert Almeida said, "as witnessed in the last two seasons of Indian Idol, the third season too promises to take viewer engagement and interactivity to even greater heights while catapulting the property into ultimate stardom. This year too, the channel will give talented singers from across the nation the platform to realise their dreams and put fame and fortune within their reach while offering distinctive, breakthrough entertainment.

“The show will showcase the best singing talent from across the nation via a 12-city audition. The journey of finding Bharat Ki Shaan—Indian Idol 3-- will enthral audiences and help them connect, leading to extreme involvement and mass frenzy."

The channel will yet again unleash another wave of innovations as part of its 360-degree marketing and communication campaign. This would leverage various conventional and unconventional media vehicles as well as innovations.

Indian Idol is a 'made-for-television phenomenon' that combines drama and reality with music, humour, thrill and glamour. The new show will play on the tagline ‘Ek Awaaz Jispar Ho Desh Ko Naaz’, whereby it attempts to bring to the viewers the best singing talent from across the country. To make this possible auditions will be held across 12 cities—Jodhpur– Bhubaneshwar (Feb 15), Hyderabad-Amritsar (Feb 18), Srinagar-Nagpur (Feb 21), Baroda (Feb 27& 28), Bhopal (March 7&8), Kanpur (March 12& 13), Delhi (March 17,18&19), Kolkata (March 24-26), Mumbai (March 31-April 2).

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