Sony Entertainment Television has brought in some changes in its content team. The channel has brought in heads for various areas in the programming function, who will report to the channel’s EVP and Business Head, Tarun Katial. According to SET COO, N P Singh, the new structure would allow Katial to focus more on the growth of the channel.
In the new structure, Anupama Mandloi, the hitherto Creative Director on the channel has become Senior VP-On-air Programming. Singh explained that Mandloi would work with a team of supervising producers who would help her with the on-air content. Katial commented, “Anupama is a seasoned and experienced professional and would really be running the nuts and bolts of the channel.”
The second distinct division is that of content development, which will be headed by Gursheel Walia. Said Katial, “We are seriously getting in the trend of seasonal programming and it is essential to constantly develop the next line of shows, even with the existing ones being consumed everyday.”
In addition to this, Nina Jaipuria will continue to look into the marketing of the channel and a resource will be soon added to the team.
Giving a rationale behind the entire change, Singh said, “The focus on on-air programming will sharpen with this. More importantly, it will give Tarun the flexibility to look at all the other aspects of channel like programming and marketing strategies and the operations of the channel on the whole.”
As for Katial, the new structure allows him to work closely with all these heads, “With focus on the pillars of programming in this form, we have strengthened each of these functions and this will reflect in the channel going forward.”
The Sony programming team’s structure hadn’t seen too many changes after Katial joined the channel in 2004 as the EVP-Programming, even when he was elevated as the channel’s Business Head earlier in the year. As for the results of this change, one will know soon how it has helped the channel.