Patanjali Ayurved, the Rs 2000 crore FMCG company promoted by Baba Ramdev is making headlines yet again. The Haridwar-based company which is targeting a turnover of Rs 10,000 crore by this year is also planning to invest over Rs 1,150 crore in the current fiscal on manufacturing and R&D.
This growing clout of Patanjali has prompted broadcaster Sony Entertainment Television to launch a film on the Patanjali promoters titled ‘Yog Yatra’. The channel is currently airing the promos of this upcoming film which is scheduled to air at 7.30 am and 9 am on May 1.
“’Yog Yatra’ will take the viewers on a journey of Baba Ramdev and his colleague, Acharya Balkrishna’s life – from India’s most popular yoga teacher to being the brainchild behind India’s biggest FMCG brand, Patanjali. The film will showcase some unheard and unseen stories of Baba Ramdev,” offers the channel’s spokesperson.
Baba Ramdev’s popularity is another reason for the channel to air this film. “Baba Ramdev enjoys immense popularity. His fan following is unmatched as on date due to the positive influence that he has had on people. A lot has been spoken and written about him and his colleagues. His life has certain amount of intrigue factor that will attract our viewers to tune in to Sony Entertainment Television to watch the film,” explains the spokesperson.
It’s speculated that the show might possibly be an advertiser-funded-programming. So whether it’s a marketing gimmick or just another documentary there’s a huge possibility that the film will hit it off with its Baba Ramdev’s fans.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking