Sony brings in ‘Vaidehi’ to replace Jassi in the 10 pm slot

Sony brings in ‘Vaidehi’ to replace Jassi in the 10 pm slot

Author | exchange4media Mumbai Bureau | Saturday, Jun 03,2006 7:41 AM

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Sony brings in ‘Vaidehi’ to replace Jassi in the 10 pm slot

With the launch of ‘Vaidehi - Ek aur agni pareeksha’ the 10 pm slot is set to see some action. The new serial from Sony Entertainment Television, which will go on air from June 5, 2006, will compete directly with STAR Plus’ ‘Kahani Ghar Ghar ki’ and Zee TV’s new comedy show ‘Johny Aala Re’.

‘Vaidehi’ is the story of a 21-year-old spirited girl, who comes from a middle class family. This story tells of her dreams – of a loving husband, a supportive family and a small house of her own. The channel claims that the story deals with a social cause, a problem, which is not very common, yet one that exists and perhaps has never been talked about in films or TV.

This is the first of the 10.00 pm shows to replace ‘Jassi Jaisi Koi Nahi’.

Said NP Singh, COO, SET India, “After ‘Jassi Jaisi Koi Nahi’, the 10.00 pm slot on the channel will see a variety of interesting genres – drama, real life stories, thriller, detective – that make for wholesome entertainment. ‘Vaidehi’ at 10 pm is a show that will find echo in millions of women across the country who spend their life in subjugation and despair. Adding strength and vitality to the story is the suspense, thrill and romance that makes for prime time viewing. Also, working with successful producer like Aroona Irani, we look forward to an involved audience with ‘Vaidehi’.”

“I am glad that Sony Entertainment Television has liked the concept and I hope that ‘Vaidehi’ will match up to Sony’s expectations. ‘Vaidehi’ is a story of a girl, her dreams and the reality, with a social message for the viewers. It is all about living life to the fullest and following your own dreams,” said Aroona Irani, producer of the show.

Tags: e4m

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