Sony beefs up its fiction line-up with 'Hum Hain Na'

Sony beefs up its fiction line-up with 'Hum Hain Na'

Author | exchange4media News Service | Saturday, Aug 30,2014 12:18 PM

Sony beefs up its fiction line-up with 'Hum Hain Na'

Breaking away from the Saas-Bahu mould, Sony Entertainment Television turns the focus on a man’s struggle to strike the perfect balance in its soon-to-be launched show ‘Hum Hain Na’.

The show, which is slated to go on air on September 1, 2014 is expected to strengthen Sony’s fiction-based programming.

It may be recalled that Sony gained in ratings in Week 34, boosting its viewership to 366,282 GVTs and bringing the channel up the charts to park at No 4. Moreover, ‘KBC Season 8’ added weight to Sony’s viewership with a favourable opening week. (Week 34 ratings: Sony sees fresh spike in ratings with boost from KBC season 8)

Produced by DJ’s Creative Unit, ‘Hum Hain Na’ is set in Benaras and follows the life of Shivprasad Mishra aka Bunty, who is an ideal brother, son and friend. His family comprises his mother, elder sister and younger sister. Turmoil starts when Bunty meets his dream girl, Saagarika, which clashes with a promise he had made to his elder sister of not getting married until she is married off.

‘Hum Hain Na’ offers a refreshing yet modern take on how Bunty balances the different women in his life seamlessly.

The show will air Monday to Thursday at 9.30 pm and will face some tough competition with some existing players in the prime time belt, including ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Qubool Hai’ on Zee TV, ‘Rangrasiya’ on Colors, ‘Tumhari Pakhi’ on Life OK and ‘Badi Door Se Aaye Hai’ on Sab TV.

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