Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony beefs up its fiction line-up with 'Hum Hain Na'

30-August-2014
Font Size   16
Share
Sony beefs up its fiction line-up with 'Hum Hain Na'

Breaking away from the Saas-Bahu mould, Sony Entertainment Television turns the focus on a man’s struggle to strike the perfect balance in its soon-to-be launched show ‘Hum Hain Na’.

The show, which is slated to go on air on September 1, 2014 is expected to strengthen Sony’s fiction-based programming.

It may be recalled that Sony gained in ratings in Week 34, boosting its viewership to 366,282 GVTs and bringing the channel up the charts to park at No 4. Moreover, ‘KBC Season 8’ added weight to Sony’s viewership with a favourable opening week. (Week 34 ratings: Sony sees fresh spike in ratings with boost from KBC season 8)

Produced by DJ’s Creative Unit, ‘Hum Hain Na’ is set in Benaras and follows the life of Shivprasad Mishra aka Bunty, who is an ideal brother, son and friend. His family comprises his mother, elder sister and younger sister. Turmoil starts when Bunty meets his dream girl, Saagarika, which clashes with a promise he had made to his elder sister of not getting married until she is married off.

‘Hum Hain Na’ offers a refreshing yet modern take on how Bunty balances the different women in his life seamlessly.

The show will air Monday to Thursday at 9.30 pm and will face some tough competition with some existing players in the prime time belt, including ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Qubool Hai’ on Zee TV, ‘Rangrasiya’ on Colors, ‘Tumhari Pakhi’ on Life OK and ‘Badi Door Se Aaye Hai’ on Sab TV.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...