Sony Entertainment Television is slowly moving up the ladder according to BARC Ratings for week 37 (September 10-16) in the category of Hindi GEC Urban. It moved up two spots to number 4, garnering 301 million impressions, compared to 265 million impressions the previous week.
This can be attributed to the channel’s two shows making it to BARC’s top ten Hindi GEC programmes (urban). This includes its popular ‘The Kapil Sharma Show’ which moved up to fourth position, fetching in 6 million impressions and its new dance-reality show ‘Super Dancer’ whose first episode helped it earn the ninth spot with 5 million impressions. For the HSM (Hindi Speaking Market) the comedy show acquired the fifth spot with 8.9 million impressions while the Shilpa Shetty-starrer dance show stayed at ninth spot with 8 million impressions.
The rank and ratings of ‘The Kapil Sharma Show’ have been unpredictable as it had slipped to the ninth spot from no.3 in week 35 (August26- September 2) and then it climbed to the fifth spot in week 36 (September 3-9). The show got 6 million impressions in week 36, higher than week 35’s 5 million impressions.
Sony Entertainment Television has been showing improvement in the urban market in the last couple of weeks. It stepped up to the fifth spot in week 35 with 272 million ratings, higher than previous week’s 264 million. Only in the week 36, it had a minor setback with its rank slipping to sixth spot fetching in 265 million impressions. One has to wait and watch how the channel progresses and if it can unsettle the top three spots.