Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony’s 'The Kapil Sharma Show' & 'Super Dancer' make it to BARC's top 10 shows; propel Sony to no 4

23-September-2016
Font Size   16
Share
Sony’s 'The Kapil Sharma Show' & 'Super Dancer' make it to BARC's top 10 shows; propel Sony to no 4

Sony Entertainment Television is slowly moving up the ladder according to BARC Ratings for week 37 (September 10-16) in the category of Hindi GEC Urban. It moved up two spots to number 4, garnering 301 million impressions, compared to 265 million impressions the previous week.

This can be attributed to the channel’s two shows making it to BARC’s top ten Hindi GEC programmes (urban). This includes its popular ‘The Kapil Sharma Show’ which moved up to fourth position, fetching in 6 million impressions and its new dance-reality show ‘Super Dancer’ whose first episode helped it earn the ninth spot with 5 million impressions. For the HSM (Hindi Speaking Market) the comedy show acquired the fifth spot with 8.9 million impressions while the Shilpa Shetty-starrer dance show stayed at ninth spot with 8 million impressions.

The rank and ratings of ‘The Kapil Sharma Show’ have been unpredictable as it had slipped to the ninth spot from no.3 in week 35 (August26- September 2) and then it climbed to the fifth spot in week 36 (September 3-9). The show got 6 million impressions in week 36, higher than week 35’s 5 million impressions.

Sony Entertainment Television has been showing improvement in the urban market in the last couple of weeks. It stepped up to the fifth spot in week 35 with 272 million ratings, higher than previous week’s 264 million. Only in the week 36, it had a minor setback with its rank slipping to sixth spot fetching in 265 million impressions. One has to wait and watch how the channel progresses and if it can unsettle the top three spots.  

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.