Top Story


Home >> Media - TV >> Article

Sony’s 'The Kapil Sharma Show' & 'Super Dancer' make it to BARC's top 10 shows; propel Sony to no 4

Font Size   16
Sony’s 'The Kapil Sharma Show' & 'Super Dancer' make it to BARC's top 10 shows; propel Sony to no 4

Sony Entertainment Television is slowly moving up the ladder according to BARC Ratings for week 37 (September 10-16) in the category of Hindi GEC Urban. It moved up two spots to number 4, garnering 301 million impressions, compared to 265 million impressions the previous week.

This can be attributed to the channel’s two shows making it to BARC’s top ten Hindi GEC programmes (urban). This includes its popular ‘The Kapil Sharma Show’ which moved up to fourth position, fetching in 6 million impressions and its new dance-reality show ‘Super Dancer’ whose first episode helped it earn the ninth spot with 5 million impressions. For the HSM (Hindi Speaking Market) the comedy show acquired the fifth spot with 8.9 million impressions while the Shilpa Shetty-starrer dance show stayed at ninth spot with 8 million impressions.

The rank and ratings of ‘The Kapil Sharma Show’ have been unpredictable as it had slipped to the ninth spot from no.3 in week 35 (August26- September 2) and then it climbed to the fifth spot in week 36 (September 3-9). The show got 6 million impressions in week 36, higher than week 35’s 5 million impressions.

Sony Entertainment Television has been showing improvement in the urban market in the last couple of weeks. It stepped up to the fifth spot in week 35 with 272 million ratings, higher than previous week’s 264 million. Only in the week 36, it had a minor setback with its rank slipping to sixth spot fetching in 265 million impressions. One has to wait and watch how the channel progresses and if it can unsettle the top three spots.  

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO