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Some more English news channels gear up for the Cricket World Cup

Some more English news channels gear up for the Cricket World Cup

Author | Supriya Thanawala | Thursday, Mar 08,2007 8:29 AM

Some more English news channels gear up for the Cricket World Cup

With the World Cup Cricket just a few days away, it’s not just the sports channels that are gearing up for the mega event. English news channels, too, have an array of offerings to keep their viewers glued to all their television screens. exchange4media takes a look at what to expect in the second part of this series.

Headlines Today is unfolding its coverage in phases. The first, the pre-World Cup phase, has special shows profiling cricketers and their preparation for the tournament. The team visited hometowns of 15 cricketers a day before their departure to bring out the mood. The channel will be visiting a different city everyday, giving fans a platform to express their support for the team. During the tournament, there will be a look at the pre- and post-match specials to analyse the day’s play. Interactive elements will also be introduced on the channel during the World Cup.

“Experts like Kapil Dev, Sir Richard Hadlee, Syed Kirmani, Madan Lal, Arun Lal and Murali Karthik will be lined up to provide comments and give personal views. The objective is to capture the passion of cricket in India along with the action from West Indies and provide compelling content for our viewers,” said G Krishnan, CEO of Aaj Tak.

Krishnan further said, “From a viewership perspective – cricket is definitely a driver. The strategy is to mount special wrap around programming before and after the matches for the World Cup since the matches will continue till very late at night. The news channels will be a preferred destination to get a quick update in the morning.”

BBC World’s Sport Today team will provide news, results and action from each day’s activities four times each weekday and twice on weekends. Extratime is BBC World’s flagship sports interview programme offering in-depth 24-minute interviews with the stars, coaches and power-brokers in the world of sport. Presenter Rob Bonnet will go behind the scenes to speak to cricket stars, including Chris Gayle, the West Indies opening batsman.

“After the success of interactive programmes during the Football World Cup in 2006, BBC World will be launching My Cricket World Cup to run throughout the tournament. A twice-weekly show presented by Adnan Nawaz, it will feature regular cricket fans and armchair commentators from across the world. Those who wish to interact with Nawaz can do so live via webcam, email or mobile, giving them a chance to have their say about the tournament, games, teams and players,” said an official from the channel.

CNBC TV18 has launched its pan-India campaign – ‘Cheer for India’ – an initiative that salutes the spirit and passion with which cricket is associated in India. The Cheer for India float activity starts on March 5 and traverses the length and breadth of the country, and covers various cities and towns.

“Cheer for India campaign is conceptualised, keeping in mind not only the Indian cricket team, but also cricket crazy fans all across the country. The gamut of programming surrounding this campaign will provide an opportunity to the fans to come together to celebrate the sprit of Cricket,” said Senthil Chengalvarayan, Managing Editor of CNBC-TV18.

Also see:

English news channels, too, pad up for Cricket World Cup

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