Top Story


Home >> Media - TV >> Article

Social Media and Kalaignar TV to celebrate festive season with musical event ‘Illamai Saravedi’

Font Size   16
Social Media and Kalaignar TV to celebrate festive season with musical event ‘Illamai Saravedi’

Social Media, in association with Kalaignar TV, is gearing up to celebrate this festive season with much fanfare. The two have roped in popular playback singers from Kollywood to perform before a 4,000-strong audience on October 18 in Chennai as part of a musical event called ‘Illamai Saravedi’, which would be later aired on Kalaignar TV as one of the Diwali specials.

K Sujit Kumar, Director, Social Media, has claimed that the show would be wholesome entertainment for viewers. He added, “The promotion is huge and the time is apt. This is a time when people are in a relaxed, festive and enjoyable mood. We have started an on-air SMS contest, wherein viewers get an invite to watch the show live on ground. This initiative is supported by print ads and radio spots, giving a complete 360-degree visibility and required excitement for the event.”

The artistes who would perform include playback signers like Karthik, Benny Dayal, Jessie Gift, Suchitra, Chinmayai, Deepa Mariam and Belly Raj. Popular celebrity dance show couples from Kalaignar TV’s ‘Manada Mayilada’ show – Lokesh and Suji Bala, and Ranjeet and Aiswarya – besides several comedians would also perform on the occasion.

Social Media and Kalaignar TV had earlier joined hands to organise the first ever Tamil Music Award, which was later telecast on Isaiaruvi, Kalaignar TV’s music channel. The show had reportedly garnered a channel share of 27 per cent, and this time around too, Kumar is confident of repeating the success.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...