Top Story


Home >> Media - TV >> Article

Soap specialist Balaji Telefilms ventures into ad film production

Font Size   16
Soap specialist Balaji Telefilms ventures into ad film production

Balaji Telefilms is set to venture into Ad Films and Corporate Films production. Kalpana Ravi, with fifteen years of experience in this field, would be looking after this venture.

Said Ekta Kapoor, “We have already established ourselves in the television and film industry with quite a few successful serials and films to our credit. Being a television production house, we already have the required in-house expertise and producing advertising and corporate films is just an extension of our working arm. We have a production infrastructure few can boast of.”

She added that expertise and infrastructure can be “put to good use in providing value for money to clients. While we don’t intend to come in at the low end, we can make sure that we deliver value for the buck”.

“We are always looking to expand our boundaries, not limiting ourselves to anything. Advertising holds vast potential, which we think deserves our attention. Kalpana, I think is perfect for this post considering her previous achievements and I expect nothing but the best from her,” Kapoor added.

Ravi has worked with Sahara One Television, Zee Telefilms, Karan Productions, Pritish Nandy Communications and Everest Advertising apart from her initial stints with well-known Indian advertising commercial directors like Prahlad Kakkar, Sumantrao Ghosal, Ram Madhvani, Nomita Roy Ghosh and Shubir Chatterji, John Mathew Mathan, B.R. Films and others.

“I am very excited to be joining Balaji Telefilms. They have always redefined creativity and it is a challenge I am ready to accept. I am looking forward to working with them,” Kalpana Ravi said.

Balaji Telefilms, promoted by Jeetendra, Shobha Kapoor and Ekta Kapoor, is one of the most successful media companies and the largest fiction based television content provider in India. Apart from family-oriented soaps and mainstream commercial films, Balaji is also diversifying to genres like thrillers and reality shows.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...