Top Story

e4m_logo.png

Home >> Media - TV >> Article

Smiriti Irani makes a daily for Sony - ‘Virrudh…’

13-March-2007
Font Size   16
Share
Smiriti Irani makes a daily for Sony - ‘Virrudh…’

Sony Entertainment Television has announced the new soap, ‘Virrudh- Har Rishta Ek Kurukshetra’. The soap will be produced by Smirti Zubin Iraani. The show begins on March 26, 2007 and will take the 9.30 pm block, from Mondays to Thursdays.

Albert Almeida, EVP and Business Head, Sony Entertainment Television said, “It has been our constant endeavour to bring to our viewers, differentiated and unique programming. We believe in bringing characters and stories that portray today’s Indian woman – one who is equally comfortable in her role at home or when called upon to take on the mantle at the workplace. This fast-paced show and strong characters promise to keep the viewers glued.”

Sandip Sickand, Chief Creative Director, Sony Entertainment Television added, “The story revolves around the relationship of a father and a daughter. I don’t think there is any such story bought ever on the television of this kind of relationship. It is a sensitive, personal saga woven against the tapestry of a ruthless, manipulative corporate world. The base of the story is that once you are in power, it is not you, but the power that plays you.”

The production home, Ugraya Entertainment is headed by Smirti Zubin Iraani. Some of the works by the production home is ‘Thodi Si Zameen, Thoda Sa Aasman’. Ugraya Entertainment has tied up with Applause Entertainment to jointly bring Virrudh to the small screen.

‘Virrudh’ is powerful story that essentially talks about conflicting relationships and how the protagonist, Smirti Zubin Iraani named in the soap as Vasudha is caught in a cross fire created by her own family and people around her.

Tags

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.