Top Story

e4m_logo.png

Home >> Media - TV >> Article

Smiriti Irani makes a daily for Sony - ‘Virrudh…’

13-March-2007
Font Size   16
Smiriti Irani makes a daily for Sony - ‘Virrudh…’

Sony Entertainment Television has announced the new soap, ‘Virrudh- Har Rishta Ek Kurukshetra’. The soap will be produced by Smirti Zubin Iraani. The show begins on March 26, 2007 and will take the 9.30 pm block, from Mondays to Thursdays.

Albert Almeida, EVP and Business Head, Sony Entertainment Television said, “It has been our constant endeavour to bring to our viewers, differentiated and unique programming. We believe in bringing characters and stories that portray today’s Indian woman – one who is equally comfortable in her role at home or when called upon to take on the mantle at the workplace. This fast-paced show and strong characters promise to keep the viewers glued.”

Sandip Sickand, Chief Creative Director, Sony Entertainment Television added, “The story revolves around the relationship of a father and a daughter. I don’t think there is any such story bought ever on the television of this kind of relationship. It is a sensitive, personal saga woven against the tapestry of a ruthless, manipulative corporate world. The base of the story is that once you are in power, it is not you, but the power that plays you.”

The production home, Ugraya Entertainment is headed by Smirti Zubin Iraani. Some of the works by the production home is ‘Thodi Si Zameen, Thoda Sa Aasman’. Ugraya Entertainment has tied up with Applause Entertainment to jointly bring Virrudh to the small screen.

‘Virrudh’ is powerful story that essentially talks about conflicting relationships and how the protagonist, Smirti Zubin Iraani named in the soap as Vasudha is caught in a cross fire created by her own family and people around her.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow