Television viewers can look forward to several new offerings on Hindi general entertainment channels. Reality shows, fiction-based shows, family soaps and festival-specific shows – there is something to cater to every taste. Several of the new shows are slated to premiere on October 13, 2008.
9X is premiering a dance reality show in their block – ‘Tyohaar Dhamaaka’ – on October 13. The new show, which will replace ‘Dahej’, will air Monday to Thursday at 8.30 pm.
Produced by SOL Productions, ‘Tyohaar Dhamaaka’ will showcase the major festivals of India along with Indian classical dance forms. The four teams include 12 TV actors who will compete against one another on different festive themes. The show is presented by Union Bank of India, and has roped in yesteryears actress Asha Parekh as judge. The show will be hosted by actor-dancer Sudha Chandran.
Other shows in the pipeline include another reality-based show ‘Jalwa 4 2 Ka 1’, and fiction show ‘Angad’. However, the channel has refused to disclose their launch dates and timings.
SaharaOne seeks to further strengthen its prime time band with ‘Kaisi Kaisi Lagi Lagan’, which also launches on October 13. The new show will air from Monday to Friday at 11 pm. Produced by Cinevista, ‘Kaisi Kaisi Lagi Lagan’ is a supernatural love story. SaharaOne has also confirmed the launch of two new fiction shows – ‘Pankh Hote Toh Ud Jaate’ and ‘Joh Ishq Ki Marzi Woh Rab Ki Marzi’. These two shows would premiere in November after the conclusion of the reality-based dance competition ‘Saas vs Bahu’, filling the 8.00 pm and 8.30 pm time slots.
‘Pankh Hote Toh Ud Jaate’ is the journey of an ambitious 22-year old girl and is produced by FOX. ‘Jo Ishq Ki Marzi Woh Rab Ki Marzi’ is period love story and has been produced by Sagar Arts. More new shows are expected to be launched in the afternoon band on SaharaOne.
Sony Entertainment Television has announced a new fiction show in its primetime slot – ‘Hum Ladkiyan’ – which will air from October 13. The new show, which will be aired Monday to Thursday at 8:30 pm, depicts the lives, aspirations, friendship, desires and dreams of four small town girls – Pooja, Sapna, Alka and Ajju.
Meanwhile, Sony has been heavily marketing its driver show ‘Indian Idol 4’. The channel has announced another new show towards the end of October, which is likely to be aired in the 8 pm time slot on weekdays.
Star Plus is launching its prime property ‘Nach Baliye’ in the 8 pm weekend slot. Season 4 of this popular dance reality show has been postponed due to the ongoing film production strike. The show, which was originally planned for launch on October 10, will now premiere on October 17.
Beginning October 13, Star Plus has also announced a special eight-episode Diwali special – ‘Diwali Rishton ki’. This series will air from Monday to Thursday at 10 pm and will conclude on October 23.
Star One will be airing ‘The Great Indian Laughter Champion’ starting from October 10 at 9 pm. The channel also has plans for a new show called ‘Pehchaan Kaun’. However, it refrained from disclosing its launch date and further details.
NDTV Imagine is premiering ‘Raju Hazir Ho’ from October 17, 2008. This weekend show promises to be a laugh-a-minute riot that is characterised by stand-up comedian Raju Srivastav’s own brand of humour. The show, which has been produced by Endemol, will air on weekends at 9 pm.
Time will tell which of these new offerings would ring in the TRPs and which would meet with a premature end. As of now, the channels are upbeat about each of these new shows and are promoting them aggressively.