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Sky Sports inks deal with Nimbus Sport for UK broadcast deal of Indian cricket

Sky Sports inks deal with Nimbus Sport for UK broadcast deal of Indian cricket

Author | exchange4media Mumbai Bureau | Saturday, Feb 25,2006 8:16 AM

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Sky Sports inks deal with Nimbus Sport for UK broadcast deal of Indian cricket

Sky Sports has won the rights to broadcast England’s tour of India starting with the first Test to be played in Nagpur from March 1. It is the first series in a four-year agreement, which includes England’s next series against India in 2009 as well as eight other international series, and Indian domestic cricket.

In addition to Sky Sports, Nimbus Sport shall be licensing a South Asian language network the rights to broadcast live the eight India home series not featuring England. A separate announcement in this regard will be made at a later date.

Announcing the deal, Digvijay Singh, CEO, Nimbus Sport, said, “Both Sky Sports and Nimbus Sport walked the extra mile to ensure that sports fans in the UK can view the best of Indian cricket. In Sky Sports we have found the ideal platform to showcase this exciting package of events. Sky Sports’ commitment to international and domestic cricket augurs well for fans of Indian cricket in the UK.”

Vic Wakeling, Managing Director of Sky Sports, said, “Apart from the two tours by England, there are some exciting series planned in India over the next four years. We are delighted that subscribers to Sky Sports will be able to see them all.”

The agreement was signed on February 23 with Nimbus Sport, the international sports arm of Nimbus Communications Ltd, whose offer for worldwide rights to cricket in India was accepted by the BCCI last Friday. Four former England captains – Mike Atherton, Ian Botham, David Gower and Nasser Hussain – will be joining the Nimbus Sport commentary team in India this weekend.

This summer, Sky Sports begin a four-year agreement with the England and Wales Cricket Board for exclusive live coverage of England’s domestic Test matches, One Day Internationals, and each of the major county competitions.

Tags: e4m

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