VD Wadhwa has been appointed as Chief Executive Officer of SITI Cable, an Essel Group Company, to spearhead and lead SITI Cable.
Wadhwa will be responsible for taking forward the organisational aspirations of growing the business of SITI Cable multi-fold through digitisation. He will be based in Noida.
Commenting on the appointment, Essel Group Chairman Subhash Chandra said, “We are delighted to have VD Wadhwa at the helm of SITI Cable. With his strong business acumen and strategic inputs, we expect the company to touch new highs with the aggressive growth plan in the digital regime. I am confident that his association with the group will add immense value to the company and all its stakeholders.”
Wadhwa’s last assignment was with Timex Group India, where he was Managing Director & CEO for Business Operations in India and SAARC Countries. Wadhwa brings with him over 28 years of general management experience in consumer lifestyle and retail industry and is largely credited with profitable turnaround of Timex operations in India and establishing its retail operations in India and South Asian countries.
Wadhwa is an Alumni of Harvard Business School & a fellow member of the Institute of Company Secretaries of India. He has served on the various committees of FICCI and Assocham, besides serving as President of the Horological Federation of India.
For the record, SITI Cable is one of the largest Multi-System Operator (MSO) in India’s cable television industry, reaching out to over 10 million viewers.