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'Sin is in' on Zee Café with Desperate Housewives

04-October-2014
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'Sin is in' on Zee Café with Desperate Housewives

Ushering in festive revelry, Zee Café brings to you all 8 seasons of the American television comedy-drama series; Desperate Housewives.

Zee Café is spinning a new flavour to the show giving it the theme of ‘Sin is in’. Much like the protagonists in the show whose lives are surrounded by temptations, there is a dormant desire in all of us to give in to indulgence but we usually refrain due to numerous reasons. What Zee Café is communicating via their campaign is there is nothing wrong with a little bit of indulgence as long as it makes one feel great.

A show that defined every woman’s innumerable situations in a creative and humorous way, Desperate Housewives has been much adored by the urban female who is modern and ahead of her time. The multiple award winning show has also got the critics, viewers and industry nod as well.

Speaking on the occasion, Anurag Bedi, EVP & Business Head of Zee Café, states, "The winner of many awards and appreciation, Desperate Housewives has beautifully captivated the interest of women ranging from a college goer to a housewife. It also adds to Zee Café’s programming mix. Airing all 8 seasons of the most watched show worldwide is definitely a milestone and we, at Zee Cafe look forward to delivering up to the viewer’s expectations all over again."

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.