Top Story

e4m_logo.png

Home >> Media - TV >> Article

'Sin is in' on Zee Café with Desperate Housewives

04-October-2014
Font Size   16
Share
'Sin is in' on Zee Café with Desperate Housewives

Ushering in festive revelry, Zee Café brings to you all 8 seasons of the American television comedy-drama series; Desperate Housewives.

Zee Café is spinning a new flavour to the show giving it the theme of ‘Sin is in’. Much like the protagonists in the show whose lives are surrounded by temptations, there is a dormant desire in all of us to give in to indulgence but we usually refrain due to numerous reasons. What Zee Café is communicating via their campaign is there is nothing wrong with a little bit of indulgence as long as it makes one feel great.

A show that defined every woman’s innumerable situations in a creative and humorous way, Desperate Housewives has been much adored by the urban female who is modern and ahead of her time. The multiple award winning show has also got the critics, viewers and industry nod as well.

Speaking on the occasion, Anurag Bedi, EVP & Business Head of Zee Café, states, "The winner of many awards and appreciation, Desperate Housewives has beautifully captivated the interest of women ranging from a college goer to a housewife. It also adds to Zee Café’s programming mix. Airing all 8 seasons of the most watched show worldwide is definitely a milestone and we, at Zee Cafe look forward to delivering up to the viewer’s expectations all over again."

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group