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Simply south; the winds of change are blowing: An exchange4media analysis

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Simply south; the winds of change are blowing: An exchange4media analysis

From 40 to 34 programmes in top 50 and from 50% channel share to close to 35%, Sun TV is in midst of shifting sand. Vijay TV has gained some share and Jaya TV could also see some resurgence as a political mouthpiece of ruling party.

Not that media planner and buyers would mind. After years of monopoly and virtually no room for negotiations, they would rather welcome this trend.


The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India