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Simply south; the winds of change are blowing: An exchange4media analysis

04-March-2002
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Simply south; the winds of change are blowing: An exchange4media analysis

From 40 to 34 programmes in top 50 and from 50% channel share to close to 35%, Sun TV is in midst of shifting sand. Vijay TV has gained some share and Jaya TV could also see some resurgence as a political mouthpiece of ruling party.

Not that media planner and buyers would mind. After years of monopoly and virtually no room for negotiations, they would rather welcome this trend.

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