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Simply south; the winds of change are blowing: An exchange4media analysis

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Simply south; the winds of change are blowing: An exchange4media analysis

From 40 to 34 programmes in top 50 and from 50% channel share to close to 35%, Sun TV is in midst of shifting sand. Vijay TV has gained some share and Jaya TV could also see some resurgence as a political mouthpiece of ruling party.

Not that media planner and buyers would mind. After years of monopoly and virtually no room for negotiations, they would rather welcome this trend.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign