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'Simply Shekhar' clicks with Mumbaites

'Simply Shekhar' clicks with Mumbaites

Author | exchange4media News Service | Monday, Aug 12,2002 8:54 AM

'Simply Shekhar' clicks with Mumbaites

When Sony launched 'Kahin Na Kahin Koi Hai', Zee launched 'Simply Shekhar'. The show has opened well in Mumbai but it certainly hasn't found favors in Delhi.

The TVRs indicate that the show is doing well in Mumbai, at least to begin with. The show managed a decent TVR of 5.6% for the opening episode in Mumbai. This is a healthy viewership compared with Sony's KNKKH that opened with a TVR of 3.9%. However The show performed poorly in important market - Delhi. The corresponding rating was just 0.3%. (See Graph below). Quite similar was the scenario in UP. Although Kanpur seemed to have welcomed the show with a fair amount of enthusiasm, the rest of UP yielded a TRP of 0.5 only.

Though early days yet, why such a strong skew against the show in Delhi? We compared 'Simply Shekhar' with past TVRs of 'Movers and Shakers', since the two shows have very similar formats. Everything from Shekhar Suman, to the music band, to the sets, to the conversation between Shekhar Suman and the guest, seems to be a mock-up of 'Movers and Shakers'. Yet, the ratings show some incongruity.

TAM data suggests that 'Movers and Shakers' did equally well in Mumbai and Delhi getting a TRP of about 0.5 - of course, this was in the very last days, when 'Movers and Shakers' was just a repeat of earlier episodes. (See graph below)

While there are no easy answers for this trend, perhaps some aggressive marketing and involving the Movers & Shakers (!) of Capital may help the Delhi viewership sore up.

Tags: e4m

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