Top Story


Home >> Media - TV >> Article

Siddharth Basu to create more magic for STAR

Font Size   16
Siddharth Basu to create more magic for STAR

Quizmaster Siddharth Basu and STAR India had changed the look of television when they gave the Indian audience ‘Kaun Banega Crorepati’. The teaming up could not recreate the magic when they joined hands together for ‘India Child Genius’ but the combination is ready again with yet another game show. The show will be a one-hour weekly, planned to hit the Indian screen during October-November.

Though STAR officials express that this is not another KBC, they believe it would serve as an interesting mass entertainment. The network hasn’t yet decided whether the show would be on STAR Plus or StarOne.

For that matter, STAR hasn’t finalised many such details of the show till now, but Sameer Nair, COO, STAR India, shares that more on the show will be confirmed in two weeks as the production begins by then. “We are looking at the Diwali period,” says Nair.

The new game show, once again an adaptation of Distraction format ‘Dirty Rotten Cheater’, which is supposed to be a good mix of suspense and comedy. The plot of the game is simple - six players answer questions and win in the process. However, one of them is secretly fed all the answers. In order for the ‘honest’ player to take home all the money, he must expose the ‘cheater’.

The tricky part of the show perhaps is that while this might provide the programmer with the suspense factor, the comedy comes from the type of questions that are asked, which is where adapting the show would prove to be a challenge to the channel. Added to that, the international reviews of the show have been a mixed one, where more critics call the show a copy of various format shows. As to why did STAR India decide on trying the format, nonetheless, Nair states, “Its a very interesting show. We believe that it will make for a good fun entertainment for the whole family.”

What does the channel expect from the show? “Its not a KBC and we are not pitching it at that. More on the lines of Khullja Sim Sim,” Nair replies. But aren’t there just too many game shows and format adapted of late? “As a genre, they work with the audience. The audience isn’t going to get bored with the genre. They will get bored if it is the same kind of product. In that manner, this show is a different one, whether it is the format, the game rules or just the game’s style.”

Festival season this year brings Sony’s Indian Idols as well. The formats of both shows are completely different and hence on the face of it, don’t pose direct competition just yet. However, one cannot forget that Sony’s semi-weekly’s first episode would be of one hour. If the timings then clash between both the shows, either, one of them faces serious problem or the viewers get divided between the two channels. In that sense, the scheduling of the show makes considerable difference to both properties. More details on STAR’s game show will be known by August end.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign