Close on the heels of NDTV 24x7 hitting foreign shores, it’s now Shri Adhikari Brothers’ Janmat channel’s turn to foray into the US and UK markets, which it will do so in the six months This was revealed by Markand Adhikari, MD & Vice-Chairman, Sri Adhikari Brothers Television Network Ltd.
Janmat, which was launched on November 6, 2005, has positioned itself as a views channel, taking viewers from the experience of ‘breaking news’ to ‘breaking views’, as the channel puts it.
In its first interaction with the media on Monday, the channel introduced Shekhar Suman, who hosts the show ‘Aap Ka Haq’, a programme that addresses matters caught in political apathy and negligence. The programme in its first three episodes took up the issues of prisoners’ of war (PoW), the Uphaar Cinema tragedy and Kashmiri Pandits’ plight.
In its next episode, the channel will show the negligence faced by legendary sportspersons of the country. Taking the benefit of Shekhar Suman’s iconic status on the small screen and as a popular opinion maker, the channel hopes to bring back such forgotten issues once again to the forefront.
“We want to take television viewing to the next level. We will confront the authorities on such matters to take those to their logical end so that it translates in to action,” stressed Umesh Upadhyay, Director, Operations, Janmat.
When Shekhar Suman was asked whether not having a background in journalism was a lacunae in hosting such the show, he said, “I don’t think having a background or degree in journalism is a necessity for such a programme, it’s more of having humanitarianism within to connect with the problems of the masses.”
The relatives of the PoWs and Uphaar Cinema tragedy were also present on the occasion seeking support from the media in their struggle against the establishment’s apathy.
SAB Television Network Ltd has invested Rs 50 crore for Janmat channel. In March this year, the network had sold its SAB TV brand to Sony Entertainment Television for Rs 57 crore. Meanwhile, the news is that it is also launching a Marathi channel – ‘Mi Marathi’ – by January next year.