India Brand Equity Foundation (IBEF), responsible for promoting ‘Brand India’ across the world, has chosen Showtime, one of the leading event management agencies, as its partner to showcase the larger-than-life image of India at the World Economic Forum’s East Asia Summit, which is slated to be held in Tokyo on June 15, 2006.
The theme of this year’s meeting is ‘Creating a New Agenda for Asian Integration’. The discussion will focus on how to integrate India further into East Asia.
Showtime had partnered with India Brand Equity Foundation at the World Economic Forum at Davos, and subsequently at Hannover Messe, to promote ‘Brand India’ via their ‘India Everywhere’ campaign.
As part of the event, an Indo-Japanese business summit has been planned for June 14, 2006 to be held on the sidelines of World Economic Forum, Tokyo. Over 250 global leaders from business, government, and academia will congregate at the forum to discuss Asia’s political, industrial and economic agendas.
The Indian delegation will be led by Commerce and Industry Minister, Kamal Nath, and will also include Madhya Pradesh Chief Minister Babulal Gaur along with other dignitaries, industry stalwarts from various fields and representatives of the Confederation of Indian Industry (CII).
Showtime has also planned a special ‘India Evening’ on June 14 for the participants at the World Economic Forum.