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'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

22-April-2002
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'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

exchange4media news service

Billed as ''Indian OSCAR,'' International Indian Film Awards (IIFA) 2002, telecast live on Sony on April 6th, could garner a TVR of only about 4% in Female segment and a low 2.2% in Males. In comparison, Screen Awards on Star Plus delivered a whopping 11.6% and 8.9% respectively.

Most Bollywood Stars skipped the event letting their junior cast and crewmembers collect awards on their behalf. And perhaps the 6th Film award (yes, 5 different Indian Film Awards have already been telecast!) was a little too much for the audience.

A quick look at numbers.

While the average rating across the markets, were a low 3.8% in Female TG, the viewership was a little higher in metros. In Delhi and Mumbai it was higher than 5%.

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