exchange4media news service
Billed as ''Indian OSCAR,'' International Indian Film Awards (IIFA) 2002, telecast live on Sony on April 6th, could garner a TVR of only about 4% in Female segment and a low 2.2% in Males. In comparison, Screen Awards on Star Plus delivered a whopping 11.6% and 8.9% respectively.
Most Bollywood Stars skipped the event letting their junior cast and crewmembers collect awards on their behalf. And perhaps the 6th Film award (yes, 5 different Indian Film Awards have already been telecast!) was a little too much for the audience.
A quick look at numbers.
While the average rating across the markets, were a low 3.8% in Female TG, the viewership was a little higher in metros. In Delhi and Mumbai it was higher than 5%.