Top Story

e4m_logo.png

Home >> Media - TV >> Article

'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

22-April-2002
Font Size   16
Share
'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

exchange4media news service

Billed as ''Indian OSCAR,'' International Indian Film Awards (IIFA) 2002, telecast live on Sony on April 6th, could garner a TVR of only about 4% in Female segment and a low 2.2% in Males. In comparison, Screen Awards on Star Plus delivered a whopping 11.6% and 8.9% respectively.

Most Bollywood Stars skipped the event letting their junior cast and crewmembers collect awards on their behalf. And perhaps the 6th Film award (yes, 5 different Indian Film Awards have already been telecast!) was a little too much for the audience.

A quick look at numbers.

While the average rating across the markets, were a low 3.8% in Female TG, the viewership was a little higher in metros. In Delhi and Mumbai it was higher than 5%.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO