Sony Entertainment Television is all geared up for the forthcoming ICC World Cup 2007. SET has roped in eight sponsors for the forthcoming ICC Cricket World Cup. Pepsi and Nokia would be the presenting sponsors. The other six sponsors include Maruti Udyog, ITC Foods, Videocon, Hero Honda, LG and Aditya Birla Group.
As is known, SET holds the satellite broadcast rights for these matches and MAX is the main channel where all matches would be aired. In addition to this, some of the parallel matches would be aired on PIX and SAB as well.
Doordarshan, too, would have its own set of sponsors.
Reportedly, MAX also had Reliance as one of the sponsors. However, Reliance has withdrawn its sponsorship from these matches and is now present only in spot buys on the series.
Rohit Gupta, EVP-Sales, SET India, said, “Cricket World Cup in India is bigger than some of the biggest properties there are. We are making significant noise around the property too and the sponsors will stand to gain from various activities planned around the World Cup.”