SET India unveils new channel packaging

SET India unveils new channel packaging

Author | exchange4media Mumbai Bureau | Saturday, Nov 10,2007 6:18 AM

SET India unveils new channel packaging

SET India Pvt. Ltd has unveiled its new network packaging. The brand name of ‘Sony Entertainment Network’ will be used to reinforce its identity of a strong television network with a bouquet of channels that have distinct identities of their own.

Commenting on the new corporate packaging, Kunal Dasgupta, CEO, SET India, said, “The new network packaging is designed to bring all channels of the network under one umbrella, and reflects the network’s strength and vision of offering differentiated content. The strategic intent in doing so is to reinforce connect with our viewers by giving clear identity to each channel, while communicating the strength of the network through a distinct network logo and packaging.”

On the new look, N P Singh, COO, SET India, said, “Our aim is to give the network an identity of its own, which would also be the corporate identity, while each channel in the network – SET, MAX, SAB and PIX – has a clearly defined identity of its own. We are also launching new packaging for all our channels on Diwali, which would be in line with our promise to bring fresh entertainment for families.”

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