Top Story

e4m_logo.png

Home >> Media - TV >> Article

SET India unveils new channel packaging

10-November-2007
Font Size   16
SET India unveils new channel packaging

SET India Pvt. Ltd has unveiled its new network packaging. The brand name of ‘Sony Entertainment Network’ will be used to reinforce its identity of a strong television network with a bouquet of channels that have distinct identities of their own.

Commenting on the new corporate packaging, Kunal Dasgupta, CEO, SET India, said, “The new network packaging is designed to bring all channels of the network under one umbrella, and reflects the network’s strength and vision of offering differentiated content. The strategic intent in doing so is to reinforce connect with our viewers by giving clear identity to each channel, while communicating the strength of the network through a distinct network logo and packaging.”

On the new look, N P Singh, COO, SET India, said, “Our aim is to give the network an identity of its own, which would also be the corporate identity, while each channel in the network – SET, MAX, SAB and PIX – has a clearly defined identity of its own. We are also launching new packaging for all our channels on Diwali, which would be in line with our promise to bring fresh entertainment for families.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow