Top Story


Home >> Media - TV >> Article

SET India bags telecast rights for Holland Cup cricket

Font Size   16
SET India bags telecast rights for Holland Cup cricket

Close on the heels of Asia Cup comes the news of yet another tournament – Holland Cup. A series of one-day battles would be held in Amsterdam from August 21 to 29. SET India has bagged the global rights for the same and on all the platforms. In India, these matches would be aired on MAX.

There are three power teams playing in Holland Cup – India, Australia and Pakistan. There are four matches in all – three preliminary ODIs followed by the final.

SET India, as per sources, has paid to the tune of $ 8 million to bag the global rights for the cricket challenge. When contacted, Rajat Jain, Executive Vice President, MAX, refused to comment on the subject.

July to September would be the cricket season on Indian television and the clear battle this time around is between ESPN STAR Sports and SET India, with the former having the rights for Asia Cup and the latter sitting pretty with ICC Champions Trophy and Holland Cup.


Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’