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SET India bags telecast rights for Holland Cup cricket

SET India bags telecast rights for Holland Cup cricket

Author | exchange4media Mumbai Bureau | Thursday, Jun 17,2004 7:51 AM

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SET India bags telecast rights for Holland Cup cricket

Close on the heels of Asia Cup comes the news of yet another tournament – Holland Cup. A series of one-day battles would be held in Amsterdam from August 21 to 29. SET India has bagged the global rights for the same and on all the platforms. In India, these matches would be aired on MAX.

There are three power teams playing in Holland Cup – India, Australia and Pakistan. There are four matches in all – three preliminary ODIs followed by the final.

SET India, as per sources, has paid to the tune of $ 8 million to bag the global rights for the cricket challenge. When contacted, Rajat Jain, Executive Vice President, MAX, refused to comment on the subject.

July to September would be the cricket season on Indian television and the clear battle this time around is between ESPN STAR Sports and SET India, with the former having the rights for Asia Cup and the latter sitting pretty with ICC Champions Trophy and Holland Cup.

Tags: e4m

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