Top Story


Home >> Media - TV >> Article

SET, Discovery agree on 74:26 equity shareholding for distribution JV

Font Size   16
SET, Discovery agree on 74:26 equity shareholding for distribution JV

SET India (Sony Entertainment Channel) and Discovery Communications India (Discovery Channel) have decided on a 74:26 equity shareholding pattern for their proposed downstream joint venture for distribution of audio-visual programming.

Under the agreement, both SET and Discovery will have the option to convert the subsidiary into a 100 per cent company in the future if either of the companies wishes to sell all or part of its shareholding in the joint venture.

The proposed company will, in the beginning, provide services for cable and satellite channels like. In the future, it may provide such services to other cable or satellite channels as per the prevalent laws.

According to industry sources, SET will invest Rs 5 crore in the joint venture's paid-up capital of Rs 6.58 crore, the remaining being pumped in by Discovery. The dividends from the proposed joint venture will flow back to SET India and Discovery India, respectively.

Sony Picture Entertainment holds a 60.57 per cent shareholding in SET India through its two Mauritius-based subsidiaries -- SPE Mauritius Holdings Ltd and SPE Mauritius Investments Ltd.

Discovery Communications India is a 100 per cent foreign held company. Discovery Channel (Mauritius) holds 98 per cent, Discovery Communications Ltd, LLC, US, has 1 per cent and Discovery Production Inc, US, has the balance 1 per cent.

Source: Business Standard


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking