Entertainment Television (SET) has appointed Vivek Bahl as its Chief Creative Director. In this role, he will be responsible for the overall programming of the channel.
Bahl will report to Sneha Rajani, Senior Executive Vice President and Business Head – Channel SET.
Announcing Bahl's appointment COO MSM, NP Singh said, "Vivek’s entertainment experience and a cross-functional strategic perspective will enhance the growth of SET. On behalf of Sony Entertainment Network we look forward to a long and fruitful working association with him.”
Bahl said, “I’m delighted to join SET and hope to provide valuable programming inputs in all genres of shows. This is an exciting and challenging role. I’m honored that trust has been reposed in my abilities.”
Bahl is an industry veteran with over 25 years of experience in the entertainment industry. He has worked with Turner International where he was the Chief Content Officer, overlooking the content strategy and development for Turner’s entertainment brands in India.
He has also worked with Star Network as Executive Creative Director and Zee TV as Creative Director.