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SET appoints Ajay Bhalwankar as Chief Creative Director

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SET appoints Ajay Bhalwankar as Chief Creative Director

Sony Entertainment Television (SET) is appointing Ajay Bhalwankar as Chief Creative Director. He will take charge from April 7, 2014. Bhalwankarwill be reporting to Nachiket Pantvaidya, Senior Executive Vice-President & Business Head – Channel, SET. In this role, he will provide creative leadership and direction for the channel. He will lead the Programming and OAP teams.

Bhalwankar is an industry veteran with over 20 years of experience. Prior to joining SET, he was Content Head – Hindi GECs at ZEE and has been instrumental in delivering quality content with exceptionally popular shows and remarkable characters across a bouquet of shows. He has worked with MSM in the pastas Programming Head for SET from November 2009 to June 2011.

Announcing Bhalwankar’s appointment, Nachiket Pantvaidyasaid, “Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay’s leadership, I am confident that we will make the right strides towards our vision of best in class content for SET.”

Bhalwankar added here, “I’m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.”

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