Top Story


Home >> Media - TV >> Article

Semi Girebaal back to her spoofing ways on MTV

Font Size   16
Semi Girebaal back to her spoofing ways on MTV

‘Semi Girebaal’, a take off on ‘Rendezvous with Simi Garewaal’ had given MTV quite a bit of press attention. Stating that this was one of the most successful properties that the channel had ever created, MTV officials announced the second season of ‘Semi Girebaal’. The 30-minute show returns from Sunday, November 12, at the 9.30 pm slot.

‘Semi Girebaal Returns’ is presented by Sprite, with Charlie Outlaw, Cadbury Éclairs Crunch and Johnson & Johnson Stayfree as the associate sponsors.

The show comes back with a completely different format and new segments. Each episode comes with elements like celebrity chats. “This time we’ve even got some real celebrities doing some very unreal things shot in Semi’s new ‘White House’,” said Ashish Patil, VP & GM, Creative and Content, MTV India.

A new character ‘Atmaram’ has been added to the show and in the new season, Semi Girebaal will also be taken away from the sets – the range includes her white car, her mind and dream sequences and outdoors like trips to the market, to charity auctions as well as homes of celebrities to meet their cooks, cleaners and their pets.

This gambit also includes a whole new ‘Semi’ line of beauty products and merchandise. Agony Aunt Semi will also be giving out advice on matters of the heart, conduct poetry sessions titled ‘Semi Literate’ and giving lifestyle tips like the ‘Art of Crying’.

Patil said, “This has been a very popular show that was written about almost everywhere. The character, Semi Girebaal, I think is one of the biggest icons of this kind that we have created. We have gone all the way to really take the show to the next level. It had delivered for us in terms of numbers and we have done our best to make it even more successful in its new avatar.”


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions