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Semi Girebaal back to her spoofing ways on MTV

Semi Girebaal back to her spoofing ways on MTV

Author | exchange4media Mumbai Bureau | Friday, Nov 10,2006 8:32 AM

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Semi Girebaal back to her spoofing ways on MTV

‘Semi Girebaal’, a take off on ‘Rendezvous with Simi Garewaal’ had given MTV quite a bit of press attention. Stating that this was one of the most successful properties that the channel had ever created, MTV officials announced the second season of ‘Semi Girebaal’. The 30-minute show returns from Sunday, November 12, at the 9.30 pm slot.

‘Semi Girebaal Returns’ is presented by Sprite, with Charlie Outlaw, Cadbury Éclairs Crunch and Johnson & Johnson Stayfree as the associate sponsors.

The show comes back with a completely different format and new segments. Each episode comes with elements like celebrity chats. “This time we’ve even got some real celebrities doing some very unreal things shot in Semi’s new ‘White House’,” said Ashish Patil, VP & GM, Creative and Content, MTV India.

A new character ‘Atmaram’ has been added to the show and in the new season, Semi Girebaal will also be taken away from the sets – the range includes her white car, her mind and dream sequences and outdoors like trips to the market, to charity auctions as well as homes of celebrities to meet their cooks, cleaners and their pets.

This gambit also includes a whole new ‘Semi’ line of beauty products and merchandise. Agony Aunt Semi will also be giving out advice on matters of the heart, conduct poetry sessions titled ‘Semi Literate’ and giving lifestyle tips like the ‘Art of Crying’.

Patil said, “This has been a very popular show that was written about almost everywhere. The character, Semi Girebaal, I think is one of the biggest icons of this kind that we have created. We have gone all the way to really take the show to the next level. It had delivered for us in terms of numbers and we have done our best to make it even more successful in its new avatar.”

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