The second edition of the SS Music Voice Hunt is to be held in October 2005, according to the Head of Production and Programming of the channel, Bryan Peppen. The channel is all set to launch its Tamil pop album on March 18, created by the band it formed through its Fanta Voice Hunt contest across five cities in South India. The album is to be released on the Sony label.
The SS Music Fanta Voice Hunt 2004 was held in August, with over 20,000 applicants putting their talent to test at Chennai, Coimbatore, Bangalore, Cochin and Hyderabad. The five winners are now part of the band that will go on air and hit the stands. The band comprises Denny, Bhargavi, Anaitha, Arjun and Swetha.
Speaking to exchange4media, Bryan Peppen, said, "Everyone needs a break from the sound of south Indian film music. This is an attempt to create fresh sound. Many music directors are looking to get creative and we may look at more composers in the coming days to create our future albums."
The channel has shot one video also to be released by Sony on March 18, and the name of the band, chosen through a contest for its viewers, is being kept under wraps till D-Day. The first video titled Malarey was shot in Kodaikanal and is due to release on all music channels in Tamil and Hindi versions.
Bryan, who has also donned the mantle of Director for the video, said, "You'll see a lot of lush green, and it will be very different and clean from the current crop of pop music that we see. The idea was to launch the band with a clean image." Venkatesh has penned lyrics for the title number.
In its Voice Hunt 2004, there were 24 finalists from whom the five band members emerged. These 24 were put through an 8-day multi-activity workshop and judged simultaneously by a panel of 12 eminent jury members from a cross-section of showbiz. Hinting that this was not the end of the road for the rest with SS Music, Bryan added, "With the remaining 19 finalists, we might look at developing more bands, to give them an opportunity as and when we look at creating more albums."