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'Scorecard: Test Cricket, and Star Sports, have impressive outing

'Scorecard: Test Cricket, and Star Sports, have impressive outing

Author | exchange4media News Service | Monday, Jun 10,2002 7:19 AM

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'Scorecard: Test Cricket, and Star Sports, have impressive outing

While rain may have played a spoilsport, millions of cricket fans enjoyed the Caribbean contest. The series generated 3% TVRs which came very close to 3.2% TVRs recorded during the India-Australia test series last year. Amongst five tests played, Test 3 generated 3.5% TVRs, which makes it one of the highest watched test match in recent times.

Across 5 test series, the average viewership numbers stood at about 2.5% TVRs. To compare with other recent test series, India - Zimbabwe series on ESPN could muster only 2.3% while India-Sri Lanka on MAX managed below 2% numbers.

Tags: e4m

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