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SC seeks ad details from Ten Sports

07-May-2004
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SC seeks ad details from Ten Sports

The Supreme Court on asked the Ten Sports channel to give details of the advertisement revenue it received during the telecast of the India-Pakistan cricket series.

The apex court rejected the request of the Dubai-based channel to give a quietus to its row with Doordarshan on the telecast.

In an interim order, the court had asked Doordarshan to deposit Rs 50 crore with it, while allowing simultaneous telecast of cricket matches on Ten Sports and the national network.

A Bench comprising Justice N Santosh Hegde, Justice SB Sinha and Justice SH Kapadia, hearing the applications filed by the national network and the foreign channel, asked the sports channel to file within two weeks all “release orders” on advertisements received by it during the 38-day series.

In an interim order, the court had asked Doordarshan to deposit Rs 50 crore with the registry of the court while allowing simultaneous telecast of cricket matches on Ten Sports and the national network.

In a surprise move, the Dubai-based channel sought the release of part of the money deposited by Doordarshan in the court saying it was facing a cash crunch situation and would like to take a part of the cash against bank guarantee.

The Bench rejected this plea but asked the Doordarshan to give details of the advertisement revenue it got during the telecast of the first two matches of the series.

Keeping the option of referring to arbitration the question of determining the loss and profits of channels and cable distributor of Ten Sports signals, the Bench asked all parties to file their choice of arbitrators before the court on or before July 14, the next date of hearing.

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