Top Story


Home >> Media - TV >> Article

SC lays down guidelines for publicly funded govt advertising

Font Size   16
SC lays down guidelines for publicly funded govt advertising

The Supreme Court in its order on April 23, 2014 (Common Cause Vs Union of India, Civil Writ Petition No.197 of 20M) has delivered a judgement saying that there is a need to distinguish between the advertisements that are part of the Government messaging and daily business, and advertisements that are politically motivated, designed to patronise media organisations and get favourable media coverage.

The court has decided to lay down substantive guidelines until the legislature enacts a law in this regard and has appointed a three-member Committee to suggest guidelines for public advertisements within the next three months.

The Committee held its first meeting on May 5, 2014 and has decided that the views of various stakeholders be obtained within four weeks.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

We list a few important stories that you may have missed in the week gone by

Aims to feature among top five players in the bath solutions space by 2020

Suzuki reminds buyers the logical reason why they choose their scooter in the first place