ITV Network, one of the fastest growing news networks in India, has yet again enhanced its leadership position by appointing Savvy Dilip as the Group Chief Marketing Officer. As a part of her new mandate, Savvy Dilip will be responsible for marketing activities, including marketing strategy, creating flagship events, brand building and digital marketing for the ITV Network. She will be reporting to R K Arora- Group CEO, ITV Network.
Prior to this, Dilip was Co-founder & COO of Vigovea Media, a consumer focused digital media company. Savvy was also the Vice President – Marketing at TV18 where she was responsible for the marketing operations of CNN-IBN & IBN7 the flagship national general news channels of Network18. Savvy comes with an exhaustive experience in the media space covering brand management & development, product development & management, strategic alliances, content development, events & experiential marketing, sales enablement & PR across various media.
Welcoming Savvy on board, Kartikeya Sharma – Managing Director, ITV Network said “Savvy is an outstanding addition to our leadership team and brings a unique blend of global experience and expertise to ITV Network. Her extensive background in the media industry, proven marketing expertise, and rich experience makes her the ideal person to continue to drive our brand’s growth and momentum.”
“Savvy’s exceptional marketing expertise will allow us to further enhance our strategic marketing initiatives across the Company” said R K Arora, Group CEO, ITV Network. With Savvy coming on board at this juncture, we really feel optimistic that this will further boost the aggressive growth track we are set to follow and will enhance our revenue stream.”
On her appointment, Savvy Dilip said, “It is a great opportunity for me to contribute towards further consolidating & cementing ITV Network’s leadership position in the news genre. The group has tremendous impact and company is backed by the most cohesive team in the media industry. My focus is to increase the engagement between our brands, advertisers and our viewers.”
Savvy has done her executive management program from IIM-Bangalore and has completed the Advanced Management Program from the Harvard Business School in Boston, USA.