Top Story

e4m_logo.png

Home >> Media - TV >> Article

Saugato Bhowmik appointed Head of Integrated Network Solutions @ Viacom18

20-May-2016
Font Size   16
Share
Saugato Bhowmik appointed Head of Integrated Network Solutions @ Viacom18

Viacom18, today announced Saugato Bhowmik’s appointment as the head of its Integrated Network Solutions (INS) business unit. INS has been instrumental in developing brand solutions for consumers and live properties across music and entertainment genres. Saugato takes on the baton from Jaideep Singh who will be moving on from the organization. Along with this new role, Saugato will continue to head the Consumer Products business line at Viacom18.

Commenting on this development, Sudhanshu Vats, Group CEO - Viacom18 said, “Saugato has rich experience in marketing and his expertise in consumer products has enabled us to monetize various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I would also like to take this opportunity to wish Jaideep the best for his future endeavors.”

Sudhanshu further added “We are taking this opportunity to build a fully ‘Integrated Network Solutions’ business with Consumer Products, BE Viacom18 & LIVE Viacom18 managed synergistically by one team for the organization”

LIVE Viacom18 has launched successful IPs like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme and Comedy Central Chuckle Festival.

Viacom18 Consumer Products has been extremely successful in creating a robust portfolio of merchandize for the kids and youth segment with products including exclusive ‘Back-to-School’ Toys & Apparel in the kids segment. And everything from footwear to a themed café under the MTV brand name for the youth. The licensing arm of the network has also inked exclusive deals with ‘FC Barcelona’ & ‘Peppa Pig’

Tags Viacom

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends